![](https://cdn.shopify.com/s/files/1/0733/3432/5537/files/Group_7.png?v=1706771361)
![](https://cdn.shopify.com/s/files/1/0733/3432/5537/files/furorabout.png?v=1706781902)
ABOUT US
A youth-centric fashion retail brand in the pursuit of innovating with their quality products, authentic partnerships, and a progressive approach towards fashion. Established in 2017, FUROR has carved out its place in the fashion space of Pakistan in a very brief period with its distinctive designs, bold concepts, and a seamless retail experience. Starting from one retail outlet in Karachi, today FUROR has a presence across Pakistan with state-of-the-art outlets in all major cities.
MISSION
Our goal is to defy the norms and celebrate individuality, embracing the unconventional.
![](https://cdn.shopify.com/s/files/1/0733/3432/5537/files/Group_10.png?v=1706771357)
![](https://cdn.shopify.com/s/files/1/0733/3432/5537/files/missionimg.png?v=1706850986)
The Concept
FUROR stems from the word “Furore” meaning a state of intense excitement or ecstasy (the brand name suggests a positive feeling or emotion, filled with excitement and energy).
At FUROR we bring together Quality, Style and Experience in a celebration of what makes us collectively unique.
![](https://cdn.shopify.com/s/files/1/0733/3432/5537/files/Group_11.png?v=1706771359)
The Concept
FUROR stems from the word “Furore” meaning a state of intense excitement or ecstasy (the brand name suggests a positive feeling or emotion, filled with excitement and energy).
At FUROR we bring together Quality, Style and Experience in a celebration of what makes us collectively unique.
Core Values
![](https://cdn.shopify.com/s/files/1/0733/3432/5537/files/corevalues.png)