ABOUT US

A youth-centric fashion retail brand in the pursuit of innovating with their quality products, authentic partnerships, and a progressive approach towards fashion. Established in 2017, FUROR has carved out its place in the fashion space of Pakistan in a very brief period with its distinctive designs, bold concepts, and a seamless retail experience. Starting from one retail outlet in Karachi, today FUROR has a presence across Pakistan with state-of-the-art outlets in all major cities.

MISSION

Our goal is to defy the norms and celebrate individuality, embracing the unconventional.

The Concept

FUROR stems from the word “Furore” meaning a state of intense excitement or ecstasy (the brand name suggests a positive feeling or emotion, filled with excitement and energy).

At FUROR we bring together Quality, Style and Experience in a celebration of what makes us collectively unique.

The Concept

FUROR stems from the word “Furore” meaning a state of intense excitement or ecstasy (the brand name suggests a positive feeling or emotion, filled with excitement and energy).

At FUROR we bring together Quality, Style and Experience in a celebration of what makes us collectively unique.

Core Values